B2B marketing teams fail bc of how they’re measured not the 99 other excuses #b2b #b2bmarketing

Cloud Marketplaces – The $250B B2B Sales Channel You’re Missing Out On with Tackle.io’s CEO John Jahnke and VP of Marketing Nicole Wojno Smith

0:00 Introduction
1:05 Housekeeping for Roundtable Sessions
3:47 Cloud Marketplace refresher
4:54 Cloud Marketplaces…what’s the real story?
6:51 A win-win channel for buyers & sellers
7:28 Buyers: Digital buying is here to stay
9:24 Buyers love buying on Marketplace
10:46 Sellers: Digital selling is the new frontier
13:11 Sellers love selling on Marketplace
14:48 Don’t get left out!
16:10 How to Marketplace by stage of growth
19:14 How to Marketplace for startups
22:20 How to Marketplace for mature software companies
24:38 Things you can do

Reported today on Search Engine Journal

For the full article visit: http://tracking.feedpress.it/link/13962/13188470

7 B2B Marketing Trends to Embrace in 2020

The adage that generals are always fighting the last war is a lesson marketers should heed.

Marketing’s inherently dynamic nature requires that marketers in every industry stay on top of the continuously evolving trends, tools, and topics.

Timing is of the essence. If you’re “fighting the last war” by following your 2019 marketing  blueprint, you will inevitably fall behind the innovators who are leaving the past in the dust.

So let’s look at some of the tools and strategies that forward-thinking companies should embrace this year.

1. Superior Websites

It’s 2020 – and there’s no excuse for having a clunky, unappealing website.

On the one hand, themes (or templates) have made it easier than ever to create websites, allowing you to pick designs that most accurately reflect your brand’s “feel.”

But their rise in popularity also means that your prospects can spot them easier – a sure tell on how much you’ve invested in your website.

If your website is a central aspect of the customer experience, these cookie-cutter themes are inadequate.

A well-designed, original website will not only increase conversion rates, but also show your clients that you take them seriously and that you care about their experience.

And let’s not forget that a website that’s custom-designed from scratch will invariably match your brand and its unique needs better than someone else’s theme.

The bottom line: it may be tempting and cost-effective to pick a generic theme, but designing an original website that truly stands out from the pack is a prudent (and long-overdue) investment.

2. Higher Quality Content

By now, most companies have caught on to the fact that content converts. In fact, according to research by Hubspot, 41% of marketing budgets were spent sol

The latest B2B digital marketing strategies are already unfolding before our eyes. And if your organization is willing to wager it all on Facebook and print ads in trade publications, then you might as well throw in the towel because your competitors are coming for you.

Get the full story at https://hyfyve.com/b2b-digital-marketing-trends/