What You Need to Know About Google’s Search Analytics Report

What You Need to Know About Google’s Search Analytics Report

Google’s new Search Analytics Report gives a lot of power back to SEO experts, and this latest improvement is a breath of fresh air for digital marketers.

Google Analytics Basics You Need To Know in 2020

Looking to optimize your website for better conversions? Learn how to use Google Analytics to gain valuable insights to maximize your website’s performance for free. Access your reports and learn how to interpret GA’s important metrics so you can start Implementing strategies for better performance.

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Google Analytics Fast Track Guide For Beginners Playlist:

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Tag Manager Ultimate Beginners Guide Playlist:
Table of Contents:
0:00 – Intro
0:38 – Track Links
1:56 – UTM Names
4:20 – UTM Tool
5:20 – Analyze Data
5:44 – Audience
9:45 – Aquisition
14:13 – Conversions
16:41 – Outro

Google Analytics Basics You Need To Know in 2020

How to Use Google Analytics: Google Analytics for Beginners

Looking to use Google Analytics in 2020?

But first, what is Google Analytics and why use it?

Google Analytics is a completely free web analytics tool provided by Google that helps you measure your website traffic and gather vital information about your website visitors.

Google Analytics can be of immense help, as it can give you a clear insight into your website traffic so that you can know how to improve the performance of your site and ensure your conversion rates keep going up.

This Google Analytics for Beginners will show you how to create an account, implement tracking code, and set up data filters.

When you access Google Analytics as a complete beginner, everything may seem overwhelming at first, but this google analytics basics tutorial will walk you through it and, by the end of it, you will certainly get the hang of how to use this extremely useful tool to maximize your site’s performance.

You’ll also learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts.

The google analytics basics course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

When you manage to improve your website and maximize its performance with the use of Google analytics setup, you will achieve your goals quickly and you will make sure that your every effort leads to positive results.

So, if you want to learn more about tracking and analyzing your data through Google Analytics, make sure to….

Hit the subscribe button so you will be updated with my tutorials on google analytics basics.

I will share with you everything you need to know about tracking your website data so you can tweak your campaigns and increase your conversions!

Get the sales funnel templates from my website so you can start planning your sales process.

Hopefully, this google analytics introduction helped you understand what Analytics is for and what it can do for your online business and has provided you with all the necessary answers for accomplishing that.

This google analytics for wordpress guided you on how you get into the nuts and bolts of your website and find out what is working and what is not. Even if your site is working, Google Analytics will tell you how to make it work better.

So go and create your Google Analytics account right now and take a huge step towards making your website as effective as possible.

As always if you have thoughts or questions about google analytics setup, ask away in the comment section below.

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Google Search Console vs Google Analytics

Want to know the difference between Google Search Console vs Google Analytics?

What is Google Search Console? Google Search Console is a free analytics tool that lets you monitor your website’s performance in Google.

What is Google Analytics? Google Analytics is a free tracking tool that tracks and reports on traffic to your website and shows you how visitors use your website.

What’s the difference? It’s a massive oversimplification, but essentially, Google Search Console is about your website, and Google Analytics is about your visitors.

Have a look at my Google Analytics and Google Search Console Playlist for lots more videos to demystify Google Analytics, or have a read of my blog here.


How to track site search with Google Analytics 4 (and view reports)

Learn how to track site search with Google Analytics 4 (and no, having “Enhanced Measurement” enabled is not enough).

If your website offers a search feature, you absolutely must measure its usage with Google Analytics 4. Luckily, GA4 Enhanced Measurement offers automatic search tracking (by sending the event “view_search_results”). However, this data is still not easily visible in the Google Analytics reports.

So how can you see your site search data in Google Analytics 4 reports? In this video, I’ll show you how to do that. Also, I will share some additional tips related to site search tracking.

=== LINKS ===

�� Free e-book: How to get started with Google Analytics 4
https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/?utm_medium=video &utm_source=youtube.com &utm_campaign=am%20yt%20-%20ga4%20site%20search%202021

⭐⭐ Google Analytics 4 course ⭐⭐
https://www.analyticsmania.com/courses/google-analytics-4-course/?utm_medium=video &utm_source=youtube.com &utm_campaign=am%20yt%20-%20ga4%20site%20search%202021

✭ How to install Google Analytics 4?

✭ Blog post: 5 ways how to track site search with Google Analytics 4 and Google Tag Manager
https://www.analyticsmania.com/post/track-site-search-with-google-tag-manager-and-google-analytics/?utm_medium=video &utm_source=youtube.com &utm_campaign=am%20yt%20-%20ga4%20site%20search%202021


00:00 – Intro
00:56 – Essential setup of search tracking in Google Analytics 4
06:57 – Site search keyword reports in Google Analytics 4
10:08 – Additional search query parameters
13:34 – Final words


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#googletagmanager #googleanalytics4 #googleanalytics

Welcome to Google Analytics for Beginners (3:19)

This video from Google Analytics for Beginners in the Analytics Academy demonstrates how digital analytics can help you improve your business.

To view the whole course, visit: https://analytics.google.com/analytics/academy/

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